FRANCE: ORGANISATION OF WATER DEPARTMENTS
Article Abstract:
According to IRI-Secodip, the water department lost an average of 42 centimetres during the 12 months ending 31 July 2000. Manufacturers are now supplying retailers with half-pallets, in order place new products and make room on the floor, but this increases the risk of running out and make it necessary to re-supply the department several times a day. Manufacturers have their idea for organising the department in order to try to keep consumers in it. Evian-Volvic and Perrier Vittel are offering retailers special display cases. Neptune advises creating still water, sparkling water, and flavoured water areas and then segmenting them. The still waters will be segmented into lowest priced products, private labels, regional brands, and festive products (Perrier), healthy water (St-Yorre) and table water (Badoit and Quezac). Flavoured water may also be segmented by whether they target children or adults. In 2001, Neptune is going to launch a new consumer behaviour study in a dozen sales outlets which will film and question their customers.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: SAINT-AMAND'S 'LIFE LINE' CONCEPT
Article Abstract:
For a year, the Saint-Amand company has been testing a new organisation of the water department, named 'Life line,' in ten stores, including four in Belgium. The department is organised by targeted consumer groups - babies, children, families, women, athletes, and senior citizens - puts all of the brands on an equal footing. The department promotes the mineral content and benefits of each product equally. Results of consumer surveys sow that 74.4% find the concept useful, 39% think that it helps them choose, 37% say that it makes them want to try new bottled waters, 29% feel like they have learned something about certain brands, and 17% think that it enables them to discover new brands.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: MONOP SHOW PRIZE FOR CONTREX
Article Abstract:
Contrex' new bottled water, Eau de Beaute, and Ligne et Tonus have obtained the grand prize for innovation for the non-alcoholic drinks department at the Monop Show which was held on 13 October 2000, bringing together store managers and buyers of the Monoprix Prisunic group.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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