FRANCE: UNILEVER'S IGLO PRESENTS ENVIE D'ENVIE
Article Abstract:
Unilever's Iglo has set an objective of reaching 13% of the frozen ready meal market in France by the end of 2002, as a result of L'Envie d'Envie, a line of six dishes which will take the place of the company's fish line starting in August 2001. Iglo represents about a 3% volume and value market share, far behind Maggi, Marie, and private labels. It points to its rigorous selection of ingredients, such as fresh tagliatelli with eggs, basmati rice, etc, and innovative packaging with an aluminised soft bag such as those found increasingly often in the biscuit section. The new product, which intends to break with the present selection, will have a promotion which Iglo also intends to be original. The company means to satisfy the ready meal consumers' desire for quality and practicality. The frozen ready meals represented an annual turnover of FFr 440.8bn in the 12 months ending 31 March 2001, up 3.4%, for 79.645 tonnes, up 2.7%.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: WEIGHT WATCHERS EXTENDS ITS PREMIUM LINE
Article Abstract:
Weight Watchers has added two new recipes to its premium line: a crispy cod with potatoes and spinach and Ras-El-Hanout couscous. These two products have an 18-day use-by date. They are priced at about FFr 27.90 per tray.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: TIPIAKS NEW FROZEN CREPES
Article Abstract:
Tipiak has added crepes filled with ham, potatoes and cheese to its line of Breton crepes made with buckwheat and wheat flour batter. They are priced at FFr 16mn for a box of 4 crepes. They have an 18-month use-by date.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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