FRANCE: POULTRY SALES DOWN SINCE DIOXIN SCARE

Article Abstract:

Due to the dioxin cases in June 1999, the poultry market in France is still suffering. Operators in this market sector have called for the ban of all animal feed and animal fats in the breeding process, in order to restore consumer confidence and reply to consumer demands. The industry is now heading for growth in fresh poultry products fed on 100% vegetable products. It is not only fresh chickens which will feature new standard and security labelling and packaging, as turkeys and duck products are likely to follow too, centring on the 100% plant fed produce. Sales in poultry on the whole dropped by 11.5%, in June 1999 in national supermarkets, as prices also dropped by 3.3% at the same time. Within this sector, it was chickens that suffered worst with a 15.1% drop in sales in June 1999. Duck and Turkey produce also dropped in sales, by 9% and 2.3% respectively, whilst rabbit produce experienced a 10% growth in the same period, and a 2.8% increase in price. However, December 1999 was still showing a lack of confidence, with chicken produce up by only 0.7%, as well as duck, with +2.1%. Turkey produce was down 6.8% in sales, as well as a sudden drop in rabbit produce, at -12.2%.

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FRANCE: REVIEW OF ORGANIC FOOD INDUSTRY

Article Abstract:

Organic foods have been skyrocketing in France since the beginning of 2000, due in part to repeated food crises and the latest mad cow disease crisis. According to Victor Scherrer, president of the Le Gout de la Vie company, sales of organic products have risen 20% since the beginning of 2000, compared with a 1.5% rise for food in general. This is a basic trend more than a temporary phenomenon; the French fad for organic foods is undeniable. The French government has decided to increase the plan for the development of organic agriculture over several years. Its purpose is to increase the proportion of organic foods to 5% of total agricultural production, compared with 1.1% at present. France is expected to have 1mn hectares of organic crops and 25,000 organic food producers by 2005, compared with 316,000 hectares and 8,140 organic food producers in 1999. A Public Interest Group (GIP) is going to be created in January 2001, to in order to defend and promote the entire organic food industry, particularly through national advertising campaigns. This Public Interest Group will be financed by partners, subsidies, and the AB organic agriculture brand which will begin to pay off. Every company which operates the AB brand will have a percentage of its turnover debited.

Agriculture, Crop Production, Government domestic functions, Public Interest Group

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FRANCE: DEMAND FOR ORGANIC PRODUCTS IS UP

Article Abstract:

In 2000, the French organic products market represented EUR 950mn, for an average household expenditure of EUR 115.71. According to Secodip, supermarkets and hypermarkets represent 77% of the purchases. Carrefour is the leader on this segment with an 18.4% market share. There have been food crises after food crises and consumers are increasingly turning toward organic products for food safety. Secodip calls these new consumers 'crisis reactors.' Excluding fruit and vegetables, the organic product which is purchased most is fowl, which represents 20% of total sales, while sales of eggs have risen 7.4% in value market shares in supermarkets and hypermarkets. According to Monoprix's purchasing director, organic products may become mass products because increasing numbers of farmers are converting to organic agriculture and prices are dropping.

Marketing procedures

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