FRANCE: RETAIL CHAINS VALUE MARKET SHARES
Article Abstract:
According to SECODIP's Referenseigne 1999, Leclerc is the leading French retail chain with a 16.4% value market share of total mass-market products and chilled foods in self-service departments in 1999, down 0.2% compared with 1998. Intermarche ranks second with 13.8%, down 0.6%, followed by Carrefour with 21% compared with 11.4% in 1998, Auchan with 10.3%, down 0.8%, discount stores with 9%, compared with 8.1% in 1998, and Systeme U with 6.4% compared with 6% in 1998. Discount retail chains lead in terms of the penetration for all French households with a 53.5% penetration rate, followed by Carrefour. This discount retail chain performance is due to the fact that they have been able to develop a real capacity for gaining customer loyalty. It is also linked to the increase in the number of sales outlets in France. French retail chains have spent a little more than FFr 3.617bn in 1999, up 18.6% from 1998. Carrefour is by far the leading advertiser with an advertising budget of a little over FFr 1.007bn, in 1999, up 43.1% from 1998, followed by Auchan and Mammouth with FFr 474mn, up 28.3%; Leclerc with FFr 385.9mn, up 11.4%; Intermarche with FFr 300mn, up 9.3%, and Continent with FFr 185.9mn, up 7.6%.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: PRIVATE LABELS GAIN GROUND
Article Abstract:
Private labels continue to gain ground in France, representing 19.8% of the turnover for mass-market products, chilled self-service products, and light household goods in French retail chains in 1999, up 1.7% from 1998. Intermarche is the leader, with 29.4% of its turnover made with its own brands, compared with 26.8% in 1998; followed by discount retail chains, with 28.1% in 1999, compared with 27.6% in 1998, Carrefour with 21.9% in 1999, compared with 20.9% in 1998, Casino with 20% in 1999, compared with 19.8% in 1998; Continent with 19.2% in 1999 compared with 15.7% in 1998; and Systeme U with 19.4% in 1999, compared with 18.6% in 1998.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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- Abstracts: FRANCE: AUCHAN'S MARKETING STRATEGY. FRANCE: INTERMARCHE'S NEW SUPERMARKET CONCEPT
- Abstracts: FRANCE: AUCHAN TESTS A NEW SERVICE. FRANCE: AUCHAN IS TESTING TRUCASAC. FRANCE: AUCHAN INCREASES NUMBER OF ITS REGIONS
- Abstracts: FRANCE: AUCHAN AND FOOD SAFETY. FRANCE: AUCHAN SELLS INSURANCE
- Abstracts: FRANCE: AUCHAN SELLS INSURANCE. FRANCE: CARREFOUR REORGANISES