FRANCE: AUCHAN TESTS A NEW SERVICE
Article Abstract:
Auchan has introduced Star, a new service whereby customers give the key to their car to an employee which parks it and then brings it back. The employee may also help the customer load the purchases in the car. This service costs the customer only FFr 10. The customer can also have the car washed while doing the shopping, for an additional FFr 10. This service, which is currently being tested in the Angouleme hypermarkets, has been highly successful. The management of the North France department of Auchan plans to extend this service to all of its hypermarkets in the months to come.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: AUCHAN INCREASES NUMBER OF ITS REGIONS
Article Abstract:
Auchan, the retail group based in the north of France, is going to increase the number of its regions in France from seven at present to nine as of 1 January 2000. The Paris region is going to be split in two (Regions 3 and 8), in order to respond to the opening of Marne la Vallee-Val d'Europe (Region 3) Auchan seeks to make its regions more operational, by increasing their number, and to better transmit its client's expectations and demands upwards.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: AUCHAN IS TESTING TRUCASAC
Article Abstract:
Auchan hypermarkets in the East of France are testing the Trucasac, an object developed by the IDS company. It is available for FFr 10 at Auchan stores. One puts one's plastic bags in this object, which keeps the bags closed and can be held in one's hand, without the handles of the bag cutting into one's hand.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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