FRANCE: REVIEW OF BONBONS AND SWEETS

Article Abstract:

In 1999, sales of sweets and bonbons in France rose 5% in volume compared with 1998, for a turnover of FFr 7.2bn. Sales of bagged sweets represented most of the volume of 242.8mn tonnes in the twelve months ending 30 November 1999, up 3.5% compared with the same period in 1998. Of this total, 154.2mn tonnes of bagged sweets were for children, up 4.6%, while bagged sweets for adults represented 88.5mn tonnes, up 1.7%. Overall, all segments rose, including 17.6% for sugar-coated sweets at 5.9mn tonnes, with the exception of a novelty assortments at 8.9mn tonnes, which lost 4%, and bubble-gum which represented 5.3mn tonnes, down 3.5%. The vitality of sugar sweets is driven by fun sweets, or sweets with toys. The major companies in this sector are increasing their innovations. Chupa Chups, which had introduced Pop Machine, has launched a new line, Terminators (space ships which contain a lollipop), while Hasbro, with its Cap Candy line, is introducing Pokemon figurines and Twinies, based on a television series which is to be broadcast on TF1 in April 2000. Van Melle is going to launch two new lines (Les Bugs and Insects, and the Simpsons). In addition to the fun product segment, manufacturers also focus on sour products. La Pie Qui Chante has launched two new products (Soucoup's and Cola'US), Lamy Lutti has introduced Fruitonik, a jellied lemon, and Van Melle has introduced four XX Acide products. Other manufacturers are going back to natural flavours (reassuring in the context of food crises) such as Pierrot Gourmand with its Tutti Fruits, fruit juice jellied sweets.

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FRANCE: POWDERED CHOCOLATE MARKET

Article Abstract:

The French powdered chocolate market has been declining for three years, with a 1.7% drop in volume in 1998, following a 4.5% drop in 1997 and a 0.4% drop in 1996. The reasons this market is slipping include competition from breakfast products such as orange juice and cereals, which children are increasingly eating, and particularly from a lack of innovation and a lack of special products for adults. Therefore manufacturers are focusing on innovation in order to stimulate the market. Nestle is introducing Nesquik Sirop, which comes in a bottle shaped like the Nesquik bunny, and Le Chocolat powdered chocolate in individual packets in 1999. The Nesquik Sirop can be used to make a chocolate drink or spread on bread and butter or poured over ice cream. Le Chocolat, which targets adults comes in Viennois and Supreme version - just add water to make a drink. The Nesquik brand is the market leader with a 26.3% market share in 1998, compared with 25.8% in 1997, followed by Poulain Grand Arome with a 16.2% market share compared with 15.5% in 1997, Banania with a 10.9% market share, compared with 10.6% in 1997, and Benco with a 9.6% market share, combined with 10.7% in 1997.

Market share, Chocolate & Cocoa Products, Nestle S.A., Chocolate industry

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FRANCE: CHOCOLATE LAUNCH FOR LAMY-LATTI

Article Abstract:

The leading confectionery group, Lamy-Latti, is launching Crypto, containing natural dried apricots, rice, hazelnuts, caramel, and chocolate, wrapped in dark chocolate, representing FFr 10mn in development costs. The launch will be supported by a promotional campaign in outlets. The group aims to obtain 10% of the French boxed chocolate market, worth FFr 700mn (+8%), by the end of 2001. The dynamic chocolate confectionery market sector is valued to be worth FFr 6bn. Crypto will be up against competition from market giants, like Daim, Mon Cheri, Rocher Suchard, After Eight, and Lindt among others. Lamy-Lutti already holds a 3% share of this boxed chocolate market.

Strategy & planning, Chocolate & Choc-Type Confections, Product introduction, Sugar and Confectionery Products, Chocolate candies

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