FRANCE: PROMOTIONS AND THE SPIRITS MARKET
Article Abstract:
Promotions represented 11% of the sales value of spirits and alcoholic beverages for the twelve months ending 5 July 1998, calculated monthly, compared with 12% during the same period in 1997. Promotions in the champagne sector represented 21.3% of the sales, followed by sparkling wines with 14%, whisky with 12%, cocktails and punch with 11%, and anise-flavoured aperitifs with 7.3%. While standard price reduction operations are the most-used promotion, more prestigious actions which enhance the brand image are beginning to develop.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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FRANCE: THE 1998 WINE AND SPIRIT MARKET
Article Abstract:
The French super-and hypermarket wine and spirits market only progressed 2% in value to FFr 79bn in 1998. This market represents 21% of the total value of the convenience goods market, which for its part progressed 3%. Sparkling wines registered the best growth (+5% in value from 1997), followed by still wines (+3%). In 1998, spirits generated an after-tax turnover of FFr 21.5bn, compared to FFr 19.5bn for still wines.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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