FRANCE: REVIEW OF THE MILK MARKET

Article Abstract:

Whole standard milk, which represents 7.9% value market share of milk with a long shelf life (95% of the total milk market), declined 3% in value at the end of November 1999. Vitamin enriched milk, which holds an 8.9% value market share, suffered a 2% decline. However, organic milk, which holds a 2.7% market share, rose 72%;goat's milk which holds a 0.2% market share, rose 29%, enriched milk which holds a 2.7% market share, rose 19%; and infant milk formula, which holds a 5.2% market share, rose 19%. Half-skim milk which holds a 64.4% value market share, rose 2%; while flavoured milk which holds a 2.6%, dropped 4%, and skim milk, which holds a 5% market share dropped 5%. Fresh milk, which represents 5% of total sales, continues to decline. Monoprix is focusing on fresh organic milk in order to reverse this trend, and Carrefour is stressing the product's origin, by offering fresh mountain milk. In France, milk is more of an ingredient than a drink which is taken on cereals or in coffee, which explains the sluggishness of its sales. The French milk market is estimated at about 2.5bn litres for a turnover of nearly FFr 10bn, up 3% in value at the end of November 1999. It is dominated by national brands which represent a 43.2% value market share, followed by private labels, while other brands hold a 31.2% market share. National brands are innovating on three aspects: practicality, health, and pleasure, in order to counteract competition from private labels and lowest-priced products. The national brands hold 38% of the volume market share, and they are advertising heavily, with advertising investments of FFr 90mn in 1998.

Carrefour S.A., Societe Centrale d'Achats

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FRANCE: THE MEAL SUBSTITUTE MARKET

Article Abstract:

In France, meal substitutes are losing ground to the dry and health food sector, which is growing 0.6% per year. Estimated at FFr 309mn, this market is increasingly facing competition from chilled meal and UHT (ultra high temperature) substitutes, which represented FFr 141mn for the twelve months ending 30 June 1998, calculated monthly, a segment begun by Yoplait. Yoplait holds a 24% share of the total slimming market, followed by Gayelord Hauser with 18%, while Gerlinea holds a 34% market share. Gerlinea and Gayelord Hauser are focusing on new product launches in order to counteract competition in the chilled foods section, offering new forms of their products, such as soups, bars, dishes, creams, biscuits, etc, and they are developing more practical product forms such as packaging in brick shaped cartons, drink cans, and cups, for eating on the go.

Market information - general, Dietetic Foods, Food Manufacturing, Diet foods, Yoplait S.A., Gayelord Hauser, Gerlinea

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FRANCE: SALES OF ORGANIC MILK ARE BOOMING

Article Abstract:

Sales of organic milk in France are booming, with a 70% rise in volume during the period from October 1998 to October 1999. Sales of organic milk are now estimated at more than 38mn litres, compared with only 50,000 litres sold in 1995. The success of organic milk is in part due to the small difference between the prices of organic milk, averaging FFr 6.50 per litre, and standard UHT milk which averages FFr 475 per litre.

Forecasts, trends, outlooks, Brief Article

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• Abstracts: FRANCE: PRESSADE FORME LAUNCHED. FRANCE: FROZEN ORANGE JUICE FROM FRIGIFRUIT. FRANCE: GRANINI'S NEW NECTAR
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