FRANCE: MILK WITH A LONG SHELF LIFE
Article Abstract:
The supermarkets and hypermarkets sales of milk with long shelf life dropped 0.6% in value and 1.7% in volume for the twelve months ending 30 September 1998, calculated monthly. Supermarkets represented 49.6% of the sales volume, down 2.2%, and hypermarkets represented 50.4%, up 0.9%, while sales volume was equal in supermarkets (down 3.1%) and in hypermarkets (down 0.3%). The milk with long shelf life section in hypermarkets has moved from the back of the store to the creamery department, which has 9 to 10 display cases, compared with 5 at the end of the eighties, offering forty to fifty products, compared with 10 in the eighties, national brands (Candia, Lactel, Nactalia), private labels and lowest-priced products. the presence of different brand products represents the end of exclusive suppliers. Presentation on pallets almost no longer exists; it has been replaced by half-pallets or shelf units. In supermarkets, the lack of space means that the department has only two to three units which put forward lowest-priced products and private labels.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: SYSTEME U'S MILK DEPARTMENT
Article Abstract:
French retail group Systeme U's national purchasing group has developed a new merchandising plan for the UHT (ultra high temperature) milk section. It recommends grouping the industrial milk with UHT milk, to present half pallets of lowest-priced products rather than whole pallets, and to put added value products forward as part of a new commercial option which is to take the best products from every company. The new department allocates only half of its shelf space to semi-skim milk, and no longer puts pallets on the floor. The department begins with skim milk and then goes on to whole milk, chocolate milk, vitamin and food supplement-enriched milk, bottles of half skim milk and the lowest-priced products. The purchasing group is now thinking over putting chilled milk in the UHT department.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: REORGANISATION OF THE MILK DEPARTMENT
Article Abstract:
The reorganisation of the milk department is the subject of discussion. Monoprix recommends arranging the department around five uses: fitness with enriched milk or milk with added vitamins; health with added calcium or Omega 3; light milk for slimming; naturalness with goat's milk or organic milks, and basic milks. Monoprix says that this organisation appears to best correspond to consumers' needs. Lactel suggests organising the milk department in to basics, organised by size at the entry, and speciality products such as organic milk, milk with vitamins, and enriched milk. Candia recommends organising the department according to the benefits of the products. It suggests five categories: tradition, fitness, vitality, taste, and the standard segment.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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