FRANCE: REVIEW OF THE SOFT DRINKS MARKET
Article Abstract:
The growth of the French soft drinks market is slowing, with a 1.3% rise in value and a 0.8% drop in volume in 1998. On the fruit juice segment, multivitamin products are booming with a 60% rise in sales in 1998. However, the fruit drinks dropped 9.7% and the tonics dropped 13.1%. Although the soft drinks market remained nearly stable, the average number of products in the departments has risen steadily, up 8.7% in 1998, and is expected to continue to grow. Certain manufacturers are counting on innovation in order to boost sales of the segments which have been hardest hit by the slowdown in growth. However manufacturers and retailers appear to agree on one point: the soft drinks department must be rationalised in order to clarify the selection and to make the department more legible, but without sacrificing innovation which means a proliferation in the number of products.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: A CHOCOLATE FONDU MIX
Article Abstract:
Bovetti Chocolats has introduced a Chocolate Fondu which can be cooked in a microwave in two minutes. It contains 55% cacao, sugar, soy lecithin, and natural vanilla flavouring. It is priced at FFr 49 for a 300-gram glass container. This fondue can be eaten with fruit or biscuits. It has an eighteen month shelf life.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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