FRANCE: REVIEW OF THE SPARKLING WINE MARKET
Article Abstract:
The sparkling wine market came to 92,291mn hectolitres in supermarkets and hypermarkets for the twelve months ending 4 October 1998, calculated monthly, up 1.3%. Quality sparkling wines are the fastest growing segment on the market, with 371,000 litres, up 73.6%. the quality wines produced in a given region represented 26.8mn litres, up 4.7%; those produced by injection represented 55.1mn litres, up 1.6%, and foreign sparkling wines represented 1.9mn litres, up 0.7%. Flavoured sparkling wines represented 7.29mn litres, down 8.2%, and slightly sparkling wins represented 1.12mn litres, down 17.3%. The principal operators are counting on advertising and merchandising to stimulate the market, as well as the development of quality products to reach young consumers in the 20 to 25 age range.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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FRANCE: CHAMPAGNE IN SUPERMARKETS
Article Abstract:
The majority of people in the Champagne region of France think that there will be enough champagne to celebrate the New Year in 2000. Nevertheless, although there will be enough champagne, there will not be lowest-priced champagne, since it has deliberately been decided to eliminate cheap champagne. According to forecasts, the sales volume for champagne is to increase 20% to 25% for the year 2000 new year, while prices will rise only 5%. At present the average price for a bottle of champagne is FFr 86.75 in supermarkets and hypermarkets, with FFr 86.13 in hypermarkets and FFr 87.69 in supermarkets, between FFr 10 and FFr 11 more than in 1998.
Comment:
Prediction: There will be enough champagne to celebrate the New Year in 2000.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: CAMPAIGN FOR CUVEE 2000
Article Abstract:
Champagne Duval-Leroy is advertising its Cuvee 2000, with billboards in more than 40 French towns and radio advertisements on RTL and RMC.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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