FRANCE: THE DIVERSITY OF THE MILK DEPARTMENT

Article Abstract:

The four segments of the market for milk with long shelf life which increased the most for the twelve months ending 30 November 1998, calculated monthly, are organic milk, up 124.5%, with a 1.6% volume market share: growing milk, up 45.3% with a 4.5% market share; goat milk up 45.3%, with a 0.1% market share; and enriched milk, up 21.1%, with a 2.9% market share. For packaging, the highest raise was posted by one-litre bottles, up 7.4%, but brick cartons, all sizes included, dominate the market with a 75.2% market share. The companies are refining their target, for innovations. On the organic segment, the principal brands Nactalia, Lactel, and Candia have each launched an organic growing milk, and when the problem of raw materials is solved, private labels, are expected to follow in Carrefour's footsteps and launch their own organic milk. On the enriched and supplemented milk segment, which has increased 3% in value, there is Lactel's half-skim milk which is naturally rich in calcium and a milk with lactase supplement which reduces the amount of lactose; this targets people who have difficulty digesting milk - about 11.4% of the French, according to a survey. There is a boom in chocolate, vanilla, coconut, and hazelnut flavoured milk. Candia tested Candia Fraicheur, a chilled milk combined with orange juice and apple juice, in 1998, and it is now going to launch it nationally.

Comment:

France: Organic milk, growing milk, goat, milk, and enriched milk increase sales in the year ending Nov 10, 1998

Fluid Milk Manufacturing, Packaged Milk & Cream

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FRANCE: THE 1998 WINDOW-CLEANING PRODUCT MARKET

Article Abstract:

Turnover generated by the French window cleaning product market was up 2.4% in 1998, following a 10.7% increase in 1997. The arrival of Procter & Gamble's 'Mr. Propre' product, has helped the sector's turnover increase from FFr 222mn in 1996 to FFr 252mn in 1998. The sector was very sensitive to manufacturers advertising investments. For example in the last four months of 1998, when there was little product advertising, sales were down 13%. By value, Ajax (Colgate Palmolive) was the market leader in 1998 with a 34.1% market share (from 30.6% in 1997), helped by the launch of 3 new 'Ajax Triple Action' products in March 1998. Jex/Glassex (Reckitt & Colman) had a 17.7% share (from 18.5%), followed by Mr. Propre with 15.3% (from 7.4%), Cif (Lever) with 4.2% (from 6.1%), Bref (Henkel) with 3.8% (from 8.3%). Distributors own-label products claimed 20.2% of the market (from 22.1% in 1997), and other brands had 4.7% (from 7%). These figures demonstrate the reinforced position of the market leaders.

Polishes and sanitation goods, Polish and Other Sanitation Good Manufacturing, Window Cleaning Products, Glass cleaners

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