FRANCE: REVIEW OF THE WINE AND SPIRITS MARKET
Article Abstract:
French super-and hypermarket wine and spirit sales only progressed 2% to FFr 26.5bn in the 12-month period ending March 1999, compared to +2.7% in the full 1998 year. Spirit sales were up 3.7% in supermarkets, but just +1.3% in hypermarkets. Products that registered poor performances include aniseed flavoured aperitifs, the market share of which fell to 24.2% by value, the punch and cocktail market (down 7% by both volume and value), brown bitters (down 10%) and sweet wine (down 4.5%). On average, 10% of super-and hypermarket wine sales are linked to a promotion. Amongst the most promoted products, champagne is leader with 20.8% of sales made under a promotion in 1998, followed by sparkling wines (13.1%), port (11.4%) punch and cocktails (11.3%) and whisky (11.2%). If champagne sales fell by 2.1% in the 12-month period ending at the end of the first-quarter of 1999, sparkling wines did well with an increase in sales volumes of more than 4%.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: BEHAVIOUR OF SUPERMARKET CUSTOMERS
Article Abstract:
According to the GMS/Distribution Sofres' Image et Frequentation Barometer, French households spent an average of FFr 2,973 per month in supermarkets and hypermarkets, compared with FFr 2,825 in 1997. Of this total the spent FFr 1,962 per month in a principal store compared with FFr 1,982 in 1997, FFr 702 per month in a secondary store, compared with FFr 664 in 1997, and FFr 309 in occasional stores, compared with FFr 263 in 1997. According to this Barometer, 75% of customer are loyal to their store, because they keep the same store as their principal store. The principal store is also the best at keeping regular customers loyal. In order to do this, the store must maintain a marketing offensive, such as improving shopping comfort. Among the criteria for shopping at a principal store, 76% of those interviewed list the store environment, 28% mention price mix and promotions, 22% cite merchandising and 21% mention the products.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: PROVENCIA CHANGES TO CHAMPION
Article Abstract:
In France, the 22 Provencia supermarkets will change their name to Champion as of 24 February 1999. This operation will beef up the Promodes retail chain in the Rhone-Alpes region with 28 supermarkets at the end of the operation, and the 22 former Provencia stores will benefit from the assets of the Promodes group, carrying Promodes private label products, 'Vivre Champion' loyalty card, and promotional policy. A FFr 1mn operation from 24 to 28 February will back this retail chain change.
Comment:
Has announced it will change its supermarket's name to Champion
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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