FRANCE: STRATEGY AND ADVERTISING FOR IDEAL
Article Abstract:
The household and clothing dye specialist, Ideal, is running an advertising campaign until the end of July 2000, targeting young women aged between 15-25, featured in womens publications (Femme Actuelle, Maxi, Voici, among others). The campaign features dyes for trousers and t-shirts, which will then be followed by dyes for household articles (bedding sheets, bathroom fabrics, curtains, etc.). Ideal recently launched a new dye, in a gel form, which limits the risk of stains and makes usage easier. Ideal, which holds almost 98% of this market in France, with an estimated FFr 60mn in turnover in 1999, up 7%, says the rate of use of dye products in French households has only reached 8%, which the group intends to double within two years.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: THE MARKET OF POINT OF SALES TERMINALS
Article Abstract:
The largest three manufacturers of point of sales terminals corner 53.5% of this market in France, according to a Frost & Sullivan survey. First generation terminals, worth 37% of the market in 2000, will fall to 11% in 2006, while integrated terminals will reach 45% of the market in 2006, compared to 28% today. The market is expected to grow by 5% in 2000-2001 (following a 2.6% rise since 1996, on a yearly basis) and reach FFr 4bn in 2003 and around FFr 5bn in 2006 according to the survey. With FFr 3.1bn in 1999, the market is worth 151,000 units installed of which 60-70% are located in super and hypermarkets. France contributes almost 25% to this market in Europe behind the UK and Germany, according to Frost & Sullivan.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: SALES OF PRINTERS, FIRST QUARTER 2000
Article Abstract:
Sales of printers, which generate the purchase of 4.5 cartridges on average (a turnover of FFr 793) went up 30.5% during the first quarter of 2000 in France, with 405,000 units sold, according to the GfK cabinet. Sales by value recorded a two-digit increase (up 10.2%) compared to the same year-earlier period (FFr 446mn, compared to 404mn in the first quarter of 1999), in spite of sharp price cuts on colour inkjet machines which account for 98% of total sales of printing machines for the general public in France.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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