FRANCE: THE FOOD SUPPLEMENT MARKET

Article Abstract:

The French food supplement market in supermarkets and hypermarkets represented FFr 515mn in the twelve months ending 30 September 1999, up 10%. The market is stimulated by the vitality of phytotherapy, up 14%, compared with a 25% rise in the preceding years. Natural products posted an 11% rise and herbal teas rose 16%, while the vitamin compounds made from plants climbed 44%. Vitamin C was penalised by the elimination of vitamin C 1000 in 1998, by the fact that certain purchasing groups stopped carrying vitamin C 500. Now it is growing again, with a turnover of FFr 50mn, up 6.8%. Vitamin C has great potential in supermarkets and hypermarkets. This segment represents only 10% of the food supplement market value in supermarkets and hypermarkets, compared with the 21% of the FFr 9.9bn which this market represents in pharmacies. The number of products, all segments combined, is developing rapidly in supermarkets and hypermarkets. Promotional pressure jumped 54% in 1999. Phytotherapy is the by far the biggest sector of the market in supermarkets and hypermarkets, with a 36% value market share, followed by multivitamins and minerals, with a 20% value market share, natural food supplements with a 14% market share, vitamin C with a 10% market share, phyto-vitamin compounds with a 7% market share, and herbal teas with a 7% market share. Juvamine is the market leader, with a 35% value market share in September 1998-1999 compared with 32% in September 1997-1998, followed by the Institut Vital with a 22% value market share compared with 18% previously, Bioharmonyl with 12.5% market share compared with 10% previously, Equilibrance with a 9% value market share compared with 12% in September 1997-1998, and Gerble/Cereal with a 7.5% value market share compared with 11% in September 1997-1998. The manufacturers and retailers on this market are asking for specific regulations concerning food supplements. They still have to wait some more because the publication of a European directive concerning this type of product has been postponed.

Institut Vital

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FRANCE: THE FOOD SUPPLEMENT MARKET

Article Abstract:

The food supplement market in supermarkets and hypermarkets varies widely according to the segment. While so-called natural products, such as phytotherapy, natural supplements, and infusions, have risen 16.2%, synthetic products have dropped 2.6% in value due to the poor performance of vitamin C, which dropped 12.8%. SED is the leading brand on the market, with a 33.1% value market share, and a rise of 4.2% for the twelve months ending 3 August 1998, calculated monthly, LEA-Institut Vital's market share rose 38.1% to reach 18.9%, while Vitamongyl rose 30.5% to reach 10.8%. However the OTC Expansion brand suffered the sharpest drop, down 47.7% to 1.9%, followed by Vendome which fell 30.5%, Nutrition et Sante which fell 26.1%, to a 2.1% market share, and Kenko which dropped 22.6%.

Dietetic Foods, Food Manufacturing, Optical Instrument and Lens Manufacturing, Optical Instruments & Lenses, Diet foods, Optical instruments, Nutrition et Sante, Kenko Corp., LEA-Institut Vital, SED Co. Ltd.

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FRANCE: THE FOOD SUPPLEMENT MARKET

Article Abstract:

The French food supplement market posted a turnover of FFr 459mn in supermarkets and hypermarkets in 1998, up from 1997. Phytotherapy, the main segment on this market with FFr 170.6mn, posted the greatest rise, up 27.8%. The market is also driven upwards by natural food supplements with FFr 102.5mn, up 10.5%, and herbal teas, with FFr 30.6mn, up 5.7%. Vitamins and minerals remain nearly stable at FFr 108.1mn, up 0.7%, while sales of vitamin C dropped to FFr 47.1mn, down 11.1%. Although food supplements are a buoyant market, the suffer from a fuzzy legal situation. This is expected to change rapidly. The DGCCRF, the competition and fraud watchdog has drawn up a bill to clarify the situation, and this may be adopted soon. The UPP (Professionals' Union of Health and Hygiene Products Sold in Self-Service Departments has been changed into a Syndicate (SPP). The SPP is headed by Fabrice Cahierc, managing director of the Vitarmonyl laboratories, and its goal is to have food supplements recognised as food products rather than as medications. The market trends include the introduction of products with increasingly specific promises, and the development of effervescent products. Juvamine/Juvaflorine is the leading brand on the market, with a 32% market share in 1998, compared with 30.7% in 1997, followed by Floressance with 18%, up from 12% in 1997, and Vitarmonyl with 10%, up from 8.3% in 1997.

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