FRANCE: THE SALT MEATS DEPARTMENT
Article Abstract:
According to IRI-SECODIP, sales of whole dry sausages in French self-service departments represented 37,500 tonnes for the twelve months ending 31 August 1999, calculated monthly, up 4%, for a turnover of FFr 2.8bn, up 0.9%. Straight dry sausages did best, with a 13.3% rise in volume and an 8.4% rise in value. In the sliced dry sausages in self-service departments, the sales volume rose 20% in volume and 14% in value. The leading segment is represented by standard sausages, with over a 40% market share in both volume and value, but the sharpest rises were for rosette salami, up 33.1% in volume and up 23.1% in value. Cured ham, dominated by Aoste which has a 17.1% value market share followed by Chevallier, and dry sausage is the second segment in salt meats in self-service departments. The delicatessen counters are growing more slowly than the self-service departments. Salaisons Saint Andre has invested FFr 10mn in new slicing lines, and El Pozo is going to launch a line of sliced sausages for appetisers, Serrano ham, and meal trays. At delicatessen counters, sales of dry sausages came to 9,450 tonnes in the first half of 1999, up 2.6%, for FFr 791.9mn, up 2.3%. The market is dominated by rosette salami, but small sausages performed best. There were 13,320 tonnes of raw ham sold, up 2.8%, for FFr 1.5bn, up 2%. Despite sharp drop, Bayonne ham is still the market leader. The best performance was by Auvergne ham.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Casino : le datawarehouse au service des clients
Article Abstract:
Casino, the French retail group, had several objectives when it set up its Datawarehouse four years ago - increasing its performance, developing new tools, optimising assortments, and responding more quickly when it stocks a new product. The Datawarehouse project places a priority on optimising promotions, assortments, and developing a basis for negotiating with suppliers. It also intends Datawarehouse to improve the management of supplies, stocks and prices, and to improve its knowledge of its clients. Casino is planning to combine mega consumer data bases such as Claritas or Consodata with its own client data base, in order to have geomarketing and behavioural information. Datawarehouse's next step is information on its loyal clients, which will enable Casino to target its marketing operations better. Ultimately mailings will be replaced by direct marketing operations and one-to-one marketing.
Comment:
Implements Datawarehouse project to improve performance, develop new tools & enhance product diversity & client relationship
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
FRANCE: LECLERC'S ANGER
Article Abstract:
Michel-Edouard Leclerc is angry about the constant attacks on retailers and opposed to the corporate discourse in the retailing profession. If this situation does not change, he doesn't want to go to the Meeting on Consumption, nor to participate in developing a good practice code. Nevertheless, Mr Leclerc has not ended all discussion; on the contrary, he says that he wants to lift the debate and to oblige all those involved to assume their responsibilities.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: FRANCE: REVIEW OF THE SUGAR MARKET. FRANCE: TOILET CLEANING PRODUCT SALES +11% IN 98
- Abstracts: CHANGING THE RULES OF THE CEMENT GAME. BIG BIRLA, JR COMES OF AGE. RING OUT THE OLD, RING IN THE NEW
- Abstracts: COLOUR TV SALES DROP 30 PER CENT. RINL's H1 SALES UP 26%
- Abstracts: FCB TARGETS FULL-SERVICE AGENCIES IN INDIA RUPEE CLOSES STRONGER
- Abstracts: SUGAR: NOT SWEET ANYMORE. THE REAL ECONOMY IN 1997-98: AGRICULTURE