FRANCE: THE SUCCESS OF APS FILMS
Article Abstract:
Disposable cameras are one of the reasons behind the successful market of photographic consumables in France. These convenient and cheap machines are increasingly successful especially with young people and children. While own-label brands account for 30% of the volume sales, seven out of ten such products are sold through the super and hypermarkets. The market reports a 12.6% increase by volume while going up 12.9% by value at FFr 515mn in turnover. The strong development in sales of APS films is another major trend. In terms of the sales to distributors, APS colour films surged 99.7% in 1998 when the remaining film categories posted a negative performance with the exception of the standard 135 format, up 1.4% at 84.9% of the market. Though far behind with 4.8%, APS films, the second largest segment followed by slides (3.6%, down 6.3%) and black and white (down 15.2% at 3.4%), should take 9-10% of the market by value in 1999 according to a marketing person at Kodak. Last but not least, the strong advertising, marketing and sponsoring action by film manufacturers is another contribution to the market's dynamism.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: RESTAURANTS AND FOOD SERVICES
Article Abstract:
According to the annual statement from the Secodip Restauration panel, 80% of the French go to a restaurant at least once a year, and 41% go once a month. The commercial restaurant sector makes a turnover of FFr 40bn, of which 25% is from theme restaurants. However, restaurants and food services has run into two obstacles: the restaurants and food services budget is the first to be cut during economic crises, and the second is the repeated fads. Consumers are continually on the lookout for new tastes and sensations. The restaurants and food services represent high economic stakes. The hypermarkets are trying to become directly involved by creating their own concepts, or indirectly involved with higher attendance when a there is a restaurant chain represented in a shopping centre. A large number of new food products are inspired by restaurants, such as Tex-Mex products.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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