FRANCE: TRENDS IN FOOD SALES
Article Abstract:
According to the Iri-Secodip's most recent edition of Marketing Book, health now outweighs all other consumer concerns for food. This trend is due in part to a number of food crises. French consumers' also display contradictory behaviour concerning health - for example, they continue to eat ready meals based on beef despite the bovine spongiform encephalopathy (BSE) crisis. Although the French want healthy natural organic products, they still want pleasure. In other words, the want pleasure without risk. Companies are developing 'brand stretching' in order to reassure consumers. Brand stretching is the extension of brand territory, which offers consumers a transversal guarantee on different market segments. Danone's Taillefine is an example.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: SIAL TRENDS IN 1998
Article Abstract:
Danielle Rapoport, the director of the DRC firm, analyzed the trends in the 165 new products presented at the 1998 SIAL trade fair. In general, this products focused on the different practices and the different tastes related to the diversity of cultures. The three principal trends are the return to taste, which is mainly obtained through the quality of ingredients used, health products which also involve relaxation, such as Mamie Nova's yogurt with lime blossoms, the need for energy and for easy-to-use time-saving products, and to open spaces for snacking. These prepared products must still allow housewives to add their own personal touch to a dish, with decorations or by adding ingredients.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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