FRANCE: YOUNG PEOPLE LIKE PRIVATE LABELS
Article Abstract:
According to a survey carried out by the PLMA (Private Label Manufacturers Association), European and French consumers' image of private labels has considerably approved, particularly among young people under 25 years old. In France, 59% of young people say that they are now more aware of private labels than they were a year ago, compared with only 36% of those over fifty. In addition, 37% of French young people consider private labels to be fully-fledged brands, on the same footing as national brands. Like the young Europeans, young French people put their interest in private labels into action by buying them. In 21% of the cases, half the market baskets of young people under 25 years old consist of private labels, compared with 7% for older French people. According to the PLMA's survey, young people are one of the biggest growth drivers on the private labels market. Of those surveyed, 42% of the French are ready to choose a private label in the future rather than a national brand, especially in four sectors: canned foods (for 10% of them), detergents (for 9%), tea and coffee (for 8%), and household cleaning products (for 7%).
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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WORLD: FOOD AND INNOVATION TRENDS
Article Abstract:
According to the XTC firm, the major world innovation trends in the food sector are pleasure, health/harmlessness of products, fitness, and practicality. The pleasure trend appears to be gaining acceptance since it concerns 39% of the world innovations launched in 1999, compared with 34% in 1998, while health and harmlessness represented 23% of innovations compared with 21% in 1998, practicality represented 22% compared with 21% in 1998, and fitness represented 15% compared with 23% in 1998. The XTC firms says that the world food selection appears to be polarising around the double aspects of pleasure and health. The markets which should benefit from the health/harmlessness trend are health foods, sugarless sweets, or sweets containing plant extracts and other natural ingredients, soft drinks, creamery products, and natural/organic products. The products likely to benefit from the pleasure trend are sauces and condiments, frozen products, chilled ready food products, ready meals and all products positioned on the ethnic, cosmopolitan, or regional sectors.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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WORLD: A LOOK AT THE SIZE OF PRIVATE LABELS
Article Abstract:
According to a Nielsen study on private labels throughout the world, the private labels market share has risen slightly from 1996 to 1997. There has been a decline in private labels in certain countries, which is due to three factors: the strong penetration of private labels, up 18% to 20% in value, the lack of innovation and added value, and a retail system which is already highly structured. In other countries, the private labels appear to have a high development potential. The penetration rate appears too weak in certain countries and regions, such as Latin America, Germany, Portugal, Greece and Italy. the development of private labels in these countries, excluding Germany appears to be through the arrival of large hypermarket retail chains. At the world level, the size of private labels varied according to the segments. Household cleaning products lead with 17% of the value market share in 1997, followed by foods with 13%, liquids with 8% and hygiene and beauty with 6%.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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