Factors influencing supplier share allocations in an overseas Chinese context
Article Abstract:
A study was conducted to develop a model that will provide insights on how international supplier behaviors affect manufacturer trust performance perceptions and their allocation of business share in a Chinese-dominated business environment. Findings show that communications and adaptations play a significant role in relationship development.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
Science & research, Research, International aspects, Industrial suppliers, Business communication, Report
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
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The Role of moral intensity and personal moral philosophies in the ethical decision making of marketers: a cross-cultural comparison of China and the United States
Article Abstract:
A study on business ethics and employee morals, using cross-cultural samples from the United States and China, is presented.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
United States, Business Ethics, Decision-making, Decision making, Analysis, Employee morale, Cultural relativism
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: China
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