Fashionably late? Designer brands are starting to embrace E-commerce
Article Abstract:
Fashion houses in a bid for increased revenue are beginning to embrace e-commerce. For little investment costs online marketing venues are creating a summer storm and at increased convenience to customers. Dior, Bottega Veneta, Louis Vuitton and DKNY have all opened virtual boutiques with Prada and Fendi amongst others having online venues in development.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
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As luxury industry goes global, knock-off merchants follow
Article Abstract:
Counterfeit luxury-goods in the European Union are being spurred by Asian knock-offs and internet sales. Giuseppe Festa, a Neopolitan businessman is up on charges of counterfeiting amongst other charges for masterminding one of the largest faux luxury-goods rackets in Europe.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
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Art in fashion: Luxury boutiques dress up as galleries
Article Abstract:
The most celebrated fashion houses are creating store spaces that include art galleries, event centers and cafes. The celebration of art adds to the brands mystique and builds customer loyalty over time.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2007
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