First Impressions Graphics
Article Abstract:
Lowe-Martin Group's Toronto division First Imperssion Graphics offers integrated solutions from electronic pre-press services to storage and distribution of communications. The company is equipped with the most advanced processing equipment to provide it clients with a wide range of pre-press options, including document formatting, photo scanning and image setting. It also provdes online commuinication services such as Internet distribution, Web page development, HTML programming and scripting, SGML implementation and electronic book production.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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High-octane and integrated
Article Abstract:
Federal Express Canada Ltd with the help of advertising agency, ICE Group of Companies, developed the 'Think Fast' marketing initiative to initially generate visits to its interNetShip site. Ultimately, the integrated marketing that spans online, broadcast and print media, is geared towards increasing sales from small- and medium-business owners. Since its inital run in Feb 1999, the 'Think Fast' marketing initiative has increased usage of the FedEx interNetShip and improved sales by 60%.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic: