France: Private labels' chilled dairy products
Article Abstract:
The private labels are gaining ground on the chilled dairy products market. On refrigerated cream alone, they now hold 22.7% of the volume and 29% of the value, compared with 36.1% of the volume and 33.6% for Danone, the market leader. Chilled dairy products have become a crucial market for retailers, because they instantly reveal the retail chain's image to the consumer. Therefore the quality of each private label product must be equal to that of national brands. In terms of the segments covered or to be covered by the private labels, the strategies differ according to the retail chains. Cora and Leclerc say that they must invest the markets which interest customers, while Casino says that one must not invest the segments already dominated by the market leaders. Nevertheless, it is not ruling out the possibility of going into certain niches, if they add to the chain's image.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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France: Review of chilled dairy product market
Article Abstract:
In 2000, the French chilled dairy product market remained nearly steady in volume, but it rose 3.7% in value compared with 1999. This volume stability is due to the decline in the category of other dairy desserts excluding pastries, fresh creams, and particularly yogurts, a segment which alone represents half of the total chilled dairy product market. However, fromages frais posted a 6% rise in volume and a 14% rise in value from 1999. In order to revitalise a mature market (it has a 99% penetration rate), one must first focus on innovation and products with high added value. In 2000, the high added value segment, such as pastry desserts, speciality yogurts (up 35% in volume and up 39% in value), drinking yogurts, and yogurts with pulp for children (up 44.7%) did best.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: REVIEW OF THE PETITS SUISSES MARKET
Article Abstract:
The French petits suisse market represented over FFr 1.848mn in the twelve months ending 29 February 2000, up 2%. Petits suisse with fruit dominate the market, with a 71.3% value market share, up 3% over one year, trailed by plain petit suisses with a 22.7% market share, which held steady from the previous year. Flavoured products posted a 7% rise on the market which plain sweetened petits suisses dropped 12%.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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