Frank's folly
Article Abstract:
The financial failure of Steelback Brewery is attributed to the company's overspending and running of advertisements on expensive domains. Its television ads are also criticized for focusing more on company president Frank D'Angelo than the beer products. Other details of the issue are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
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Caution! Floss ahead
Article Abstract:
After conducting consumer research, Wal-Mart Canada introduced new signs in its stores to facilitate easier navigation for the customers. This has not only enhanced the shopping experience for the customers but has also created a better image of the shopEs quality.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Molson shakes up marketing ranks as it grapples with 'tired brand"
Article Abstract:
Molson Canada is counting on new blood and a restructuring effort to increase market share.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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