From mass production to mass customization: The case of the National Industrial Bicycle Company of Japan

Article Abstract:

The National Industrial Bicycle Company of Japan (NIBC) has taken a unique approach will allows it to implement mass production and mass customisation in two different factories. The mass production plant is producing for a large market segment, and its core principle is efficiency. Its link to customers is indirect, via the collection of data on customer preferences. However, the mass customisation factory targets a smaller market segment and has direct links to customers via the Panasonic Ordering System. NIBC shares information and rotates staff between the two different factories.

Motorcycle, Bicycle, and Parts Manufacturing, Motorcycles, bicycles, and parts, Bicycles, Production management, Company Profile, Bicycle industry, National Industrial Bicycle Company of Japan

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Competing on the Internet: the case of Amazon.com

Article Abstract:

The Internet has enabled companies to change the way they compete against rival companies. Book retailing company, Amazon, sells only via the Internet and it has captured a large market of readers. The web site is open all day, every day, and is accessible to readers worldwide. Readers can read reviews, the choice of books is immense, all the books are discounted and the process is convenient and easy. Amazon has compiled a database of customers' choices so that it can target them for advertising. This form of trading can be copied by other firms with web sites on the Internet.

On-Line Information Services, Videotex & Teletext, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Books Mail Order ex Book Clubs, Usage, Internet, Online shopping, Booksellers, Bookstores, Amazon.com Inc., Mail order book trade

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Reputation building and performance: An empirical analysis of the top-50 pure Internet firms

Article Abstract:

The relationship between reputation-building activities, including marketing investments, reputation borrowing, and media exposure, and company performance are studied using top-50 pure Internet companies. The importance of how the Internet firms' strategic choices affect their financial and product markets performance are addressed. The results indicate that reputation building may be a key factor in Internet firms' competitive success.

Strategy & planning, Marketing procedures, Specialized Telecom Services, Wired Telecommunications Carriers, Online services

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