IPCL CHANGES STRATEGY TO BEAT GLUT IN GLOBAL MARKET
Article Abstract:
Indian Petrochemical Corporation Limited (IPCL) is changing its marketing strategy to counter the sluggishness in the global markets. It has decided to block import of polymers by using a flexible marketing strategy. It proposes to increase the volumes by sacrificing its margins by pricing its products marginally higher than the imported products. The move will also help IPCL to reduce per tonne cost of production. (ag)
Comment:
Changes marketing strategy to counter sluggishness in global markets
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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IPCL RECORDS Rs36-CR NET
Article Abstract:
The Indian Petrochemical Corporation Ltd (IPCL) recorded a net profit of Rs35.56 crore in the third quarter ended December 31, 1998. It recorded sales of Rs734.66 crore. It gained from rise in the prices of leading polymer and fibre intermediates. The net profit of the Indian Petrochemical Corporation Ltd increased due to the lower prices of its feedstock. (ag) (kvr)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
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