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Game of the name

Article Abstract:

The collapse of the Soviet Union has created confusion as to how to refer to ex-Soviet republics geographically. Other geographic name changes are discussed.

Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992

Humor and anecdotes, Names, Soviet Union, Names, Geographical, Geographical names

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Guerillas in our midst

Article Abstract:

The usage of marketing gimmicks is examined, and they are not seen as efficient if consumers see such methods as too invasive.

Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2000

Advertising

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In the name of experience

Article Abstract:

Trends in marketing are examined, using examples such as Guinness and Napa Valley wineries.

Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2000

Marketing, Beverage industry

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Subjects list: Management, Marketing

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