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The new mainstream

Article Abstract:

The article discusses the increase in number of South Asians in Canada and the need for marketers to target this group in order to enhance sales of products.

Author: Lezarus, Eve

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005

Asia, South Asians

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A time for reinvention

Article Abstract:

The reasons as to why the marketing industry should target women over 40 years are discussed.

Author: Kryhul, Angela

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007

Women

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Subjects list: Canada, Demographic aspects, Marketing industry, Industry forecasts, Target marketing

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