Generation Rx
Article Abstract:
The opportunity for health care marketers due to the need of people born in between 1961 to 1966 to provide health care and medical facilities to their aging parents is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Mother Nature on rampage
Article Abstract:
The impact of a natural threat like the outbreak of diseases like Avian Flu or SARS on the tourism, marketing and health care industries is speculated.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Marketing monopolies
Article Abstract:
A focus on modern marketing scenario which makes monopoly almost impossible is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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