Getting in the game
Article Abstract:
The Boston Yankee's Group forecasts video game advertising to reach $971.3 million by 2011. Dynamically placed ads increased brand awareness by 64% and ad-recall by 41%.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Research: a distinct food shopping society
Article Abstract:
The comparison of the cooking and dining habits of Canadians and Quebecois people is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Cars: all about the crossover
Article Abstract:
Speculations on the trends and popularity of crossover utility vehicles in 2007 are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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