Giving car buyers a clear choice
Article Abstract:
Consumers face confusion when buying new automobiles due to the proliferation of numerous car models. This situation has blurred the lines between brands and eroded the loyalty base of car manufacturers. Both DaimlerChrysler and Ford have instituted measures to correct this anomaly. Their latest advertisements are more customer-friendly and geared towards building lost customer loyalty. For instance, the Chrysler name is used in all of its cars except the Dodge Viper and Plymouth Prowler.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Hostile bid leads to confict issues
Article Abstract:
Bristol Communications Ltd, the ad agency which represented the consortium NEOS Seafoods Inc in its failed C$142-million deal to acquire Fishery Products International (FPI), has been criticized for conflict of interest. The ad agency signed a short-term contract to represent NEOS, while having a long-standing relationship with FPI. Bristol has created FPI's annual report and organized its annual general meeting in the past four years.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Comment about this article or add new information about this topic: