Global corporate philantropy: a strategic framework

Article Abstract:

A growing number of business organizations are using corporate philanthropy as major corporate strategy to improve their competitiveness in the international market. However, this approach can go against established business ethics. To avoid such complications, a dual strategic framework should be established for global corporate/non-profit alliances.

Philanthropy

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Effects of URLs in traditional media advertising in China

Article Abstract:

A study highlighting the benefits of using Uniform Resource Locator (URL) in mass media advertising is presented. By using URL's in mass media, the Internet users and non-users became aware of the brand. The study is based on the information collected from Internet users in China.

Methods, Usage, Communications industry, Internet/Web advertising, Internet advertising, Mass media, Brand image, URLs (Hypertext navigation)

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The relationship between strategic type and firm capabilities in Chinese firms

Article Abstract:

The operations of Chinese businesses are discussed.

Government expenditures, Venture Analysis, Case studies, Risk assessment, Economic policy, Strategic planning (Business)

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