Global cymbals
Article Abstract:
Started in 1981 by Robert Zildjian, Sabian, based in New Brunswick, currently employs 130 people and markets in 120 countries, and is one of the two leading companies in the world for cymbals. This small town company has truly proven that you can be successful from anywhere.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Where the boys are
Article Abstract:
Max Valiquette, president of Youthography, and Mark Wakefield, category director for skin care and deodorants at Unilever Canada, explain how to market to the fragmented and complex heterogeneous boysE segment.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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The Irvings find marketing
Article Abstract:
Irving Oil utilizes humor and expresses concern for customers in its marketing campaigns.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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