Close to home

Article Abstract:

The Philippines tourist industry is suffering as many Western tourists are staying away. As a result, the country is marketing itself as a tourist destination to Asians. Marketing efforts have increased in South Korea, China, and Taiwan, with some success especially to honeymooners.

HOTELS AND OTHER LODGING PLACES, Tourist Travel, Marketing, Company marketing practices, Tourism

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The view from afar

Article Abstract:

Migrants from Philippine prefer to watch Filipino movies on the cable television. Consequently, the Philippine broadcasting companies like ABS-CBN Broadcasting Corp. are faring very well.

Public affairs, Radio and Television Broadcasting, Radio & TV Broadcasting, Targets & Markets, Social aspects, Broadcasting industry, Filipinos, Target marketing

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The Services spin - off

Article Abstract:

Outsourcing is helping some businesses of Asia in strange ways. Similarly the call centre business boom has helped the Philippines.

Facilities & equipment, Economic aspects, Buildings and facilities, Manila, Philippines, Call centers, Call centres

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