Global management lessons

Article Abstract:

European business schools are cognizant that a philosophy of 'globalization' has replaced the old 'multinational' philosophy among its primary customers, multinational corporations. European business schools increasingly are positioning themselves as international institutions to exploit this shift in philosophy among the multinationals. An international approach is appealing to the multinationals and helps distinguish European business schools from their counterparts in the US. The International Institute for Management Development (Lausanne, Switzerland) is the most international business school in terms of its faculty, students, and research. The planned business schools at Cambridge and Oxford Universities, which are slated to open in Oct 1991 and 1992, respectively, will be internationally oriented.

Analysis, Europe, International business enterprises, Multinational corporations, University of Oxford, Curricula, University of Cambridge, International Institute for Management Development

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Newsletter: US business schools

Article Abstract:

US business schools need to restructure themselves academically in order to produce the types of managers US corporations needs to meet the demands of the fiercely competitive global markets. Business educators need to relate their curricula to the reality of the business world. In the area of business school enrollments, enrollments of non-business baccalaureate and non-business professional students into business graduate degree programs is increasing as is the percentage of women and minorities. Business schools must face the reality of demographic trends by actively encouraging women and minority enrollments.

Planning, Business education

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