Global marketing of leisure software: a case study of Asian countries
Article Abstract:
Innovations in the global marketing of software products in the leisure industry of Asia were described. An attempt to determine marketing base in Asia poses problems because of the continent's demographic and social structures. Marketing techniques and strategies are being established to make Asia a global leisure software publisher. Leisure softwares include computer games, video games and multi-player games. Countries in Asia, such as China and Japan, are already taking advantage of the leisure industry market.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Post-family leisure trends
Article Abstract:
People over the age of 50 are leading more active, fulfilling lifes, with the most popular past-times being gardening, home improvement and sport. Leisure expenditure is lower in this age group as money becomes an important issue.
Publication Name: Leisure Intelligence (Mintel)
Subject: Business, international
ISSN:
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Leisure - in- versus out-of-town
Article Abstract:
In-town leisure operations appeal to younger people who really on public transport and prefer day and night time activities, whereas out-of-town operations are more likely to visited by families with their own transport.
Publication Name: Leisure Intelligence (Mintel)
Subject: Business, international
ISSN:
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Market profile 3: music and leisure software in Italy. Music and leisure software in Belgium. Music and leisure software in France
- Abstracts: Seeing is believing. Pre-family leisure trends. Family leisure trends
- Abstracts: Eating out review. Eating out - ten year trends. Emerging catering markets