Going native: Nomura gives local flavour to foreign operations
Article Abstract:
Nomura Securities, Japan's leading brokerage firm, wants to increase its overseas sales by expanding the variety of products it sells abroad and by obtaining more foreign customers. About 90% of Nomura's revenue is produced domestically, and most of its foreign sales are to overseas Japanese. To change this, Nomura plans to allow its foreign subsidiaries to localize and acquire more autonomy. So far this strategy has worked best with the firm's US-based subsidiary, Nomura Securities International. The parent firm hopes to extend the strategy to its Asian subsidiaries.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
Nomura's new look
Article Abstract:
Nomura Securities, Japan's foremost brokerage house, is reconceiving itself to overcome the shocks it suffered in 1989-91. These shocks include the 57% drop in Japan's stock market since 1989 and several damaging scandals in 1990-91. Chmn Yukio Aida and Pres Hideo Sakamaki plan to expunge these setbacks by lessening Nomura's reliance on commission sales, increasing its involvement in proprietary trading and investment-banking, continuing to localize its international sales and training its sales force to be less aggressive towards customers.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
New way to sell: Nomura rediscovers the importance of the customer
Article Abstract:
Nomura Securities hopes to reassert its leadership among Japanese brokerages by winning back the trust of ordinary Japanese consumers. Many consumers suffered losses after Nomura salesmen misled them about risk. Consequently, clear and forthright explanations of risk will be a major element of the new marketing strategy. Nomura will emphasize money-market funds and other basic products to emulate the retail success of Merrill Lynch in the US. Nomura's Money Management Fund, introduced in May 1992, is an important part of this strategy.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Clinton's clarion call. America's easi options. Election dynamics: candidate Bush to review aircraft sale to Taiwan
- Abstracts: Industrial disease: strikes on the rise at foreign-owned factories. Green fees: environmentalists oppose a new golf course
- Abstracts: Capital games: South Korea risks reform amid capital flight. Wages of sin
- Abstracts: Co-opting Japan: EC seeks Tokyo's cooperation on aid to Asia. part 2 Let's start again: European Union moves to revamp ties with ASEAN
- Abstracts: China's Market-Leninism: a new focus for Peking-Washington relations. Great expectations: U.S.-China relations: the only way to go is up