Going to Extremes
Article Abstract:
Information is presented on the successful agency Extreme Group, in Dartmouth, Nova Scotia, that created the award-winning FUBAR (Fucked Up Beyond All Recognition) campaign for the Nova Scotia Office of Health Promotion, to edenormalizeE smoking. The agencyEs strategies and future direction are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Extreme enthusiasm
Article Abstract:
The Nova Scotia Health Promotion and Protection office awarded a $150,000 contract to Extreme Group for the promotion of breastfeeding. Extreme won the contract due to their interest in and understanding of the issue. Details of how Extreme impressed NHSPP are provided.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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How far really?
Article Abstract:
The recent trend by advertisers towards the use of stereotypical and misogynistic imagery and content is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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