Gov't comes down on Carlsberg ad
Article Abstract:
Labatt Breweries' ad for Carlsberg, entitled 'Knowledge,' has caused a flurry of activity in Ontario's Ministry of Consumer and Commercial Relations. Bob Runciman used the TV spot as an example of an ad linking sex with drinking. No decision has been made to revamp the guidelines under which the advertising is approved but the commission is thinking of looking into the subject. Carlsberg is not the only campaign to use sex in its advertising. Heineken's 'Premature Pour' spot also falls into the category. Advertisers believe that advertising in Canada is overregulated.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
The education of Michael Downey
Article Abstract:
Michael Downey is senior VP of marketing of Molson Breweries of Canada Ltd. Downey's experience in marketing spans 20 years in various companies and organizations which include Warner-Lambert Indonesia and Maple Leaf Sprots and Entertainment, owners of the Toronto Raptors NBA team and the Toronto Maple Leafs hockey team. He has a reputation of being a marketing gypsy because of his constant movement but he believes that it is the quality of his performance that counts and not the length of his stay.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Molson Canadian toasts Canadiana
Article Abstract:
Molson Canada in Apr 2001 launched a new 45-sec television spot for its Molson Canadian brand. With the tagline 'Here's to You Canada,' the commercial is a toast to Canada's qualities as seen by a narrator who is half Scottish, half Irish. The marketing campaign, which was produced by Toronto-based Bensimon.Byrne D'Arcy, was part of a week-long introduction strategy that included four media partners, namely CBC, CHUM Television, CTV and Global.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Cossette seen as front-runner for Bell. Molson picks up B.B.D for Canadian. Probing PBR
- Abstracts: Robust Basques and regional Catalans. Andalusia, meet Galicia. National calm, regional turmoil
- Abstracts: Scotia gives Bensimon $17M gift. Upper Canada taps Holmes & Lee. Molson's Miller biz to Bensimon
- Abstracts: Eatons ad creates high expectations. Mott's markets a no-hassles Caesar
- Abstracts: One face, one value. A tale of two reviews. Sun-Rype switches to image ad focus