Cracking export markets with genetically modified crops: What is the entry mode strategy?
Article Abstract:
The article examines the use of identity preservation as a market entry strategy, using the export of genetically modified crops as an illustration. The method combines the institutional theory perspective and the economic transaction cost approach. Implications are discussed.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
Marketing procedures, Global Marketing, International marketing, Market entry, Genetically modified crops
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
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Strategic flexibility in export expansion: growing through withdrawal
Article Abstract:
The process of export market withdrawal is examined as a component of strategic flexibility. Strategic flexibility in this scenario emerges from both the availability of a new strategic option and from political processes that supplant prior export strategy.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
Market Targeting & Approach, Organizational behavior, Market strategy, Organizational behaviour
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Research, Methods, Comparative analysis, Export marketing
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