Hair care products in Italy
Article Abstract:
The Italian hair care products market appears to have reached the saturation point. Hair care products represent the largest segment of the cosmetics sector in Italy and both production and consumption grew until 1994, but value and volume figures fell. Consumption in real terms fell by 5.3% in 1994 and by 6.6% in 1995 to stand at L2,090 billion. The value of production in 1995 is estimated at L1,340 billion which is a real-terms decrease of 6% on the previous year's figures. Profiles of the top seven manufacturers in Italy are included.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1996
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Suncare products in Italy
Article Abstract:
Fewer than 40% of Italian people use suncare products and since 1994 the sun products market has been falling. The total value of the sun product market in Italy in 1996 was L304 billion, with sun milk and creams taking the largest market share. Suncare products are purchased mainly from large retailers and perfumeries. The most popular brands, which have 22% of sales, are Garnier and Ambre Solarie produced by Saipo-L'Oreal. Some L50.5 billion was spent on marketing sun care products in Italy during 1996.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1997
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Hair care products in Germany
Article Abstract:
In 1996, German production of hair care products was valued at 2.2 billion Deutsche Marks (DM). In 1997, consumer spending on hair care products totalled DM3,265 million. Schwarzkopf & Henkel boast a 15-20% share of the market, followed by L'Oreal, Wella, Procter & Gamble and Beiersdorf, each boasting 10%. An overview of key trends is given, along with details of production, foreign trade, consumption trends, distribution, and forecasts for the future.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1998
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