The record industry takes fright
Article Abstract:
The recorded music activities of EMI and Time Warner are to be merged bringing a number of cost savings, as well as creating the biggest catalog world wide with some 2 million songs. This puts the new company in a strong position to take advantage of changes likely to occur as a result of online distribution of music. The industry has to tackle piracy if it is to benefit from technological change. There is a need to agreement on technical specifications. Barriers to entry may also be diminishing in the industry for a number of reasons, and the increased importance of local artists, with the development of niche artists may benefit smaller firms.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2000
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Harry Potter and the synergy test
Article Abstract:
The Nov 2001 launch of the film 'Harry Potter and the Philosopher's Stone' is the first major test of the cross-promotional synergies on which the merger of AOL and Time Warner was based. AOL Time Warner has used all its platforms to promote the film and linked activities.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2001
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