Monster murals
Article Abstract:
Canadian marketers are acknowledging the benefits they gain in using wall murals in their advertising campaigns. They admit that giant wall murals that are increasingly seen in the cities of Toronto, Calgary, Edmonton and Montreal, all in Canada, provide big rewards in terms of size, impact and creativity. However, despite the advantages they offer, wall murals also present some problems. Some of these problems include local bylaws, financing and availability of new sites.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Give 'em something useful
Article Abstract:
Air Canada's website at www.aircanada.ca only offered visitors marketing information when it was launched in the mid-1990s. However, distribution products manager Phil Prudhomme initiated a redesign of the site after receiving requests from customers to add functional features. The airline added several online services to its website such as cargo tracking, online booking, e-ticketing and Websaver e-mail.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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