Hi ho, hi ho, down the data mine we go
Article Abstract:
Traditional advertising on television networks is extremely expensive and not as effective as it once was, due to the huge number of television stations now available. Companies are increasingly turning to niche marketing, targeting customers whose spending habits have been tracked.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1997
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Illusory: optical data storage
Article Abstract:
Holography was originally envisioned as a means of optical data storage, though that usage has been limited because of a lack of quality light sensitive materials. The discovery of a new molecule, DNO, may help in developing those materials.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1996
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