High-tech startups: searching for that elusive management formula

Article Abstract:

Many high-technology start-up firms fail because of a lack of sound business expertise on the part of the entrepreneurs with the vision and drive to start them in the first place, with more required for success than a good idea and a willing market. The four aspects that comprise a successful strategy for a start-up are marketing, planning, people skills and control, particularly in financial matters. The sequences of planning developed by several Silicon Valley business enterprises are described, including Metaphor Computer Systems, whose co-founder, Donald Massaro, made sure a sound marketing plan was in place before its business plan or product development had been implemented. Several other examples are described as well.

Methods, Analysis, High technology industry, Venture capital, Business planning, Executive ability, Entrepreneurship, Massaro, Donald

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Club Med management gives up some of its free-wheeling style

Article Abstract:

The management of the French-based Club Mediterranee had an attitude much like the resorts it managed around the world for the first 20 years of the company's existence - relaxed. Recently, the firm has adopted a less relaxed and more decentralized approach to management in an attempt to increase profits. The new structure relies on a rigid corporate structure based on four regional operational centers around the world, which has brought management closer to its markets. The implementation of the decentralized structure and the benefits it provided to the company, which was able to increase sales and profits despite a drop in the number of days spent by visitors from 1982 to 1983, are described.

Case studies, France, Corporations, Resorts, Club Mediterranee S.A., Decentralization (Management), Corporations, French

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