Highlighting a Canadian Approach

Article Abstract:

LEOreal Canada sponsors TVEs 2 biggest reality shows, the Canadian Idol and Star Academie. LEOreal is looking at a sales target of $1 billion by 2006 and made $635 million last year. One of the reasons for their success is the willingness to take risks.

Financial management, Toilet preparations, Finance, Marketing, Toiletries industry, Company marketing practices, Company financing, L'Oreal USA Inc., Reality television programs

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Mexx takes store window on the road

Article Abstract:

Montreal, Quebec-based clothing retailer Mexx Canada has initiated what it claims is a first for North America: an 18-foot mobile shop window complete with mannequins showcasing regularly changing fashion displays.

Marketing/Advertising Methods, Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, Print Media, APPAREL AND ACCESSORY STORES, Mexx Canada

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Time for a tune-up?

Article Abstract:

The need for marketers to make websites user-friendly to improve the company's customer relations is discussed.

Services information, Usage, Services, Company Web site/Web page, Web sites (World Wide Web), Web sites, Marketing executives, Customer relations

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