Hitting the hot spots
Article Abstract:
The increasing acceptance of homosexuality by mainstream society has tour operators offering tour packages to gays and lesbians, with the potential of making a huge amount of money from these two consumer categories. Among these operators are Olivia Cruises & Resorts, which offers cruises and land tours in Alaska and Italy, and Club Exotika of Montreal, which provides travel packages to Spain or Thailand. Airlines and railroads are also becoming more aggressive in marketing to both groups as well. Air Canada and Via Rail have sponsored a 'Visit Gay-Friendly Quebec' campaign.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Krispy Kreme heats up doughnuts
Article Abstract:
Krispy Kreme Doughnut Corp plans to enter the Canadian market by 2002, starting in Toronto. However, the company's reputation has preceded its entry, raising such a fuss in Canada. Judi Richardson, Krispy Kreme's VP of marketing and communications for Eastern Canada, said the company would rely on hype around the brand in the US to make itself known in Canada. Richardson said Krispy Kreme would preserve its US roots but subtly localize it for the Canadian market.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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A new position
Article Abstract:
Media Co of Toronto, Ontario, has revamped its 'Saturday Night' magazine and supported it with a series of ads. The reinvention of the magazine, which is part of its partnership with the 'National Post,' includes changes in its size, distribution, content, look and frequency. These changes, particularly the shift to a weekly, have pleased the magazine's advertisers and drawn others that do not usually advertise in it.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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