Holland-Gem se soll sterreich erobern

Article Abstract:

The Greenery International which was set up to market the products of about 55% of the Netherlands' market gardens, aims to regain lost ground on the Austrian market. Between 1993 and 1997 Austria's imports of Dutch vegetables dropped by almost 50% to 16,000 tonnes. Meanwhile, imports from Spain grew by 75% to 51,000 tonnes. Austria's imports of Dutch tomatoes dwindled from 15,000 tonnes to 2,000 tonnes per year. The market share of Dutch vegetables in Austria has fallen from 22% in 1995 to about 13%. The Greenery's managing director for the German region explains the fall of exports with quality deficits due to mass production and with inflexible pricing and delivery terms. The Greenery aims to raise the imports of Dutch vegetables to Austria to Sch 2.5bn within 4 years from Sch 1.5bn annually at present. The combined turnover of Dutch fruit and vegetable growers has fallen by about 17% in the past 7 years to about Sch 17.5bn annually.

Comment:

Aims to regain lost ground on the Austrian market

Strategy & planning, Article, Greenery International

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AUSTRIA: VEGETABLE MARKET IN 2000

Article Abstract:

In the reporting year 1999/2000, Austria produced 660,000 tonnes of vegetables, up 25% from a year earlier. Market gardens accounted for 528,000 tonnes of the total. Vegetable consumption increased 5% to 796,000 tonnes and amounted to 98.5 kg per head. Tomatoes accounted for 16.3 kg of the total, followed by lettuce, cabbage and carrots. According to Statistik Austria, the exports of vegetables increased by almost 50% to 123,500 tonnes. The exports of tomatoes surged 190%, those of onions 112% and carrots 35%. Meanwhile, imports declined 1% to 423,000 tonnes.

Vegetables and melons, Other Vegetable (except Potato) and Melon Farming, Tomatoes

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AUSTRIA: FRUIT MARKET IN 2000

Article Abstract:

In the reporting year 1999/2000, Austria produced 677,000 tonnes of fruit, down 2% from 1999. About 743,000 tonnes of the total was for direct consumption, while 257,000 tonnes of fruit (up 22%) was processed into juice and distillates. Per capita consumption increased 4.2% to 91.6 kg, with that of apples growing 8% to 26.3 kg. According to Statistik Austria, imports increased 13% to 616,000 tonnes and exports 14% to 112,000 tonnes. Self-sufficiency rate fell from 61% to 57%.

Production data, Fruit and Tree Nut Farming, Fruits and Tree Nuts, Fruits & Nuts, Produce industry

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