Homegrown face value
Article Abstract:
Procter and Gamble (P and G) is considering getting a Cover Girl for English Canada. The apparent success of Quebec Cover Girl Genevieve Borne, who is also a veejay for MusiquePlus, has triggered the issue. However, P and G 's Montreal-based public relations and corporate promotions representative is noncommittal about having a Canadian spokesperson. Although Bore's imppact on Cover Girl sales in Quebec is not yet known, there are indications that the choice is paying off including a total of 10 million media impressions for the campaign.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Cheese pleasers
Article Abstract:
The details of the new campaign initiated by Dairy Farmers of Canada to boost the sales of cheese are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Hyping the habs
Article Abstract:
The importance of marketing for sports teams is discussed by focusing on National Hockey League teams.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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