Horlicks remains a staple in India thanks to continuing innovation
Article Abstract:
Horlicks ranks as one of the most loved beverage among Indian consumers, alongside Pepsi and Coke. The malted beverage's allure to Indians is its milk content which is associated to the cow, an animal which Hindus consider as sacred. Since Horlicks was first introduced in India, it has become synonymous with good health. The product was relaunched in 1994 with minerals and vitamins. In Aug 1998, it came with fortifiers such as iron and vitamin C. Thus, Horlicks has maintained a competitive edge over other malted beverages such as Cadbury-Schweppes' Bournvita and Nestle's Milo.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1999
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Reliance's move to quit exchange rankles investors
Article Abstract:
Reliance Industries Ltd. has decided to get out of the Bombay Stock Exchange. This alienates its investors and hurts the company. The Bombay Stock Exchange suspended trading of Reliance after the company issued 26,650 duplicate shares. Reliance denies the violation and claims it is allowed when share certificates are lost.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1995
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In pursuit of Indian stocks
Article Abstract:
India attracts overseas investment in such industries as information technology and telecommunications. Investors have recently been drawn to India due to excellent predictions for economic growth.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2000
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